Similar shape. The difference is what the entry plan lets you do.
Frill and Upvoted look alike from the outside: a public board, a roadmap, and a way to announce what shipped. Both are aimed at teams who want that loop without adopting a product-management platform, and both have been doing it long enough to have the obvious things right.
Where they part company is the entry plan. Frill's cheapest tier caps what you can collect and holds some integrations back for higher tiers, which means the plan you start on is rarely the plan you stay on. Upvoted does not split features across plans, so the trial shows you the product you will actually be using.
This matters more than a feature table suggests, because of when you find out. A cap on ideas is invisible during evaluation, when you have nine posts and a lot of enthusiasm. It becomes visible the month your board finally takes off, which is the worst possible moment to be reading a pricing page instead of reading feedback. The same is true of integrations: the Zapier connection you assumed was included turns out to be the reason to upgrade, and you find out on the day you needed it.
The second difference is automation. Signed webhooks, Zapier and viaSocket are available in Upvoted from the first day of the trial, so wiring the board into whatever you already run is a setup task rather than a purchasing decision. If a new request should open a Linear issue or ping a Slack channel, you can have that working before you have decided whether to keep the tool.
Frill is a mature product with a good widget and a real announcements feature. If its entry tier fits your volume and you would rather pay less for less, that is a perfectly sound trade and this page is not going to talk you out of it.
Compared on the things that do not change every quarter. For current prices, check both pricing pages, they move.
| Frill | Upvoted | |
|---|---|---|
| Entry plan | Capped, with integrations on higher tiers | Pro: one board and two seats, no cap on ideas or votes |
| When you discover the limit | When your board takes off | Never on ideas or votes; boards and seats grow on Max |
| Feature gating | Split across tiers | Pro and Max, and the trial is Max |
| Idea and vote limits | Vary by tier | None |
| Automation | Integrations vary by tier | Zapier and signed webhooks on Max, the REST API on both plans |
| Internal vs public votes | Standard voting | Collaborator votes separated from public |
| Announcements | Built in | Release notes tied to the requests that drove them |
Frill bundles ideas, roadmap and announcements, with capability split across tiers.
Feature voting, a public roadmap and a changelog, from one account.
Posts and vote counts import directly, and the board keeps its ranking rather than resetting. If you have been running Frill announcements, those become release notes, with the difference that a release note in Upvoted stays attached to the request it closes and notifies the people who voted for it.
Swap the board link in your docs, your changelog emails and your in-app menu for the new board, or drop the Upvoted widget in where the Frill one sat.
The 7-day trial includes every Max feature, so you see the whole product before choosing a plan.