These solve different problems. Only one of them is a feedback board.
Productboard is not really a feature voting tool, and comparing the two head to head misses what it does. It is a platform for product managers: consolidating insights from every channel, scoring them against objectives, and building roadmaps the whole company reads.
Upvoted does one slice of that, the public loop between your users and your roadmap, and does not try to be the place your product strategy lives.
Which one you need comes down to where the work is going wrong. If you have plenty of signal and the difficulty is turning it into a defensible sequence that engineering, sales and the exec team all accept, that is a prioritisation problem and Productboard is built for it. If the difficulty is that you are guessing what users want because nothing collects it in one place, a scoring framework has nothing to score.
There is also a question of who the roadmap is for. Productboard roadmaps are mostly read inside the company. An Upvoted roadmap is a public page your users check instead of emailing you to ask, which changes the volume of "is this on the list" support tickets more than any internal tool can.
The two are not mutually exclusive, and the combination is a reasonable architecture: Upvoted as the public front door where requests arrive and get voted on, Productboard as the internal layer where they are scored against objectives. Signed webhooks make piping requests from one to the other straightforward.
Compared on the things that do not change every quarter. For current prices, check both pricing pages, they move.
| Productboard | Upvoted | |
|---|---|---|
| What it is | Product-management platform | Public feedback board and roadmap |
| Problem it solves | Deciding what to build | Hearing what people want |
| Primary user | Product managers | The whole team, plus your users |
| Public voting | Available, not the centre of the product | The centre of the product |
| Roadmap audience | Internal, shared outward selectively | Public by default |
| How you buy | Sales-led for most plans | Self-serve |
| Setup | A rollout | An afternoon |
Productboard is a product-management platform: insights, prioritisation frameworks and roadmapping for product teams.
Feature voting, a public roadmap and a changelog, from one account.
This is less often a migration than a change of scope. Teams that move tend to be small ones who adopted a product-management platform early, found that the prioritisation frameworks went unused, and wanted the public half back. Posts and votes import; scoring models and objective trees do not, because there is nothing here to import them into.
If you are running both deliberately, keep them both. Point the public board at Upvoted, keep the internal prioritisation in Productboard, and use signed webhooks to push new requests across as they arrive so the internal view stays current without anyone retyping anything.
The 7-day trial includes every Max feature, so you see the whole product before choosing a plan.